Cookie Policy
Effective date: January 23, 2026
Last updated: May 12, 2026
Mrs. Fields Franchise Cookie Disclosure Policy
This policy covers the use of cookies and other tracking technologies and interest-based advertising on the sites where it appears. Our Privacy Policy also applies, and includes more information about our general practices with respect to personal information on our Sites.
We use common tracking technologies
We use cookies, pixels, tags, web beacons, and other tracking technology to collect information about Site users over time and across different websites when you use our Sites. When you use one of our Sites, these tracking technologies may pass information from your computer or mobile device to us and to third party providers. For example, a cookie is a string of information that’s sent by a website and stored on your hard drive or temporarily in your computer’s memory. For information about the specific tools we use, see the table provided below.
We use tracking technologies for a variety of reasons
We use these tools for various purposes, including to recognize returning visitors, analyze the pages and portions of our Sites you click on or visit, identify which site you came from and which site you visit when you leave us, and to track, analyze, and target our advertising to you, including how you engage with our ads and our communications. We and our partners use tracking tools to serve you with interest-based or targeted advertising. This may also be referred to as “cross-context behavioral advertising.” These ads may be served after you leave our Site, or after you leave the websites of third parties. They include ads that may be relevant based on your browsing habits or online activities over time and across sites and platforms.
You can control certain tracking tools
Click the “cookie” icon in the bottom left corner of each page of our Sites to view your settings and options for some of these tracking technologies. Follow these same steps to submit a “Do Not Sell or Share My Personal Information” request and to opt-out of targeted advertising. We also honor the Global Privacy Control, a browser-based opt-out signal. We may not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.
You can also opt out of use of certain kinds of tracking tools on our Sites or others for online behavioral advertising by visiting the DAA’s Consumer Choice page at http://www.aboutads.info/choices/.
We use Google Analytics to evaluate the use of our Sites. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a website, what pages they visit when they do so, and what other websites they visited prior to visiting a website. To learn more about how Google Analytics collects personal information, review Google’s Privacy Policy and its opt-out tool at https://tools.google.com/dlpage/gaoptout.
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
If you block or reject cookies and tracking tools, certain features on our Sites may not work, and not all of the tracking describe in this Policy will stop. Certain options you select are browser and device specific, and are deleted whenever you clear your browser’s cache.
We use specific tracking technologies
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