Privacy Policy

Effective Date: 05/20/26

Famous Brands, LLC, as the parent company of TCBY Systems LLC and Mrs. Fields Franchising LLC (collectively, “We”, “Our” or “Us”), takes your privacy very seriously. Please carefully read this Privacy Policy and familiarize yourself with our privacy practices regarding your personal information and how we will use it. This Privacy Policy applies to the websites on which it appears, including www.tcbyfranchise.com, www.mrsfieldsfranchise.com, and franchise sites and portals (collectively, the “Sites”). Please see the “California Privacy Rights” section of this Privacy Policy for information about rights you may have pursuant to applicable privacy laws. By visiting the Sites, you accept this Privacy Policy and the Cookie Disclosure Policy, which is hereby incorporated. If you do not agree with these policies, do not use the Sites.

  1. Notice at Collection: What Information We Collect

We may collect your personal information at various points throughout the Sites. We may collect personal information such as:

  • Identifiers such as your name, date of birth, and account login credentials;
  • Contact information such as your email address, mailing address, and phone number;
  • Information about yourself that you voluntarily provide to us, such as information on your franchise application and Franchise Disclosure Document, your communication preferences (e.g., receiving SMS messages, e-mails, or phone calls), and answers to questions about your assets and net worth;
  • Financial information such as documentation of your liquid capital, LLC / corporation verification, tax forms, and bank account / investment information;
  • Commercial information such as records related to your franchise, including dates, times and locations of purchases;
  • Results of your background and credit check;
  • Internet and other electronic network activity information such as your IP address, general location information, device identifiers, session IDs, your browsing history on the Sites, the pages you visit, the length of time spent on certain pages, the website Uniform Resource Locator (“URL”) from the website you were visiting before coming to this Site, which URL you next visit, device type, what browser you are using, Internet service provider, date/time of visit information, and operating system;
  • Audio, electronic, visual, or similar information, such as customer service interactions, call and meeting recordings, transcripts, files you attach, and email, text, or other correspondence;
  • Inferences drawn from any of the information identified above.

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including financial information, background check-related information, and account login credentials) (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction.

  1. Notice at Collection: Uses of Personal Information

Your information may be used in several ways:

  • To enable us to process, validate and verify applications for franchises;
  • To alert you to new opportunities, Site features, special events and services;
  • To conduct surveys to measure your satisfaction with our program;
  • To enforce our rights arising from any contracts entered into between you and us;
  • To protect our rights or property or our safety, our members, or others;
  • To comply with any court order, legal process, or respond to any governmental or regulatory request, and to verify your identity if you make a privacy-related request;
  • To transfer information in the event of a merger, transfer of assets or other organizational restructuring;
  • To enable and process payments between us;
  • To provide, support, personalize, and develop our Sites, products, and services;
  • To monitor and evaluate our Sites and identify where we should make changes or expand services;
  • To display targeted ads about goods and services or otherwise market products and services that may be of interest to you;
  • To give our marketing and development staff information that’s useful for developing new features and services that meet subscriber needs;
  • To provide customer service and support, and for quality control or training purposes;
  • As otherwise permitted by law, or for other purposes we describe at the time we collect your information.

We use Sensitive Information for necessary or reasonably expected purposes – specifically, to operate our franchise program (i.e., to verify your identity and financial position, and to fulfill our tax and legal obligations), to provide you with services on our Sites (i.e., to allow account logins) and as authorized by law.

  1. Notice at Collection: Retention Periods

We retain the categories of personal information we collect for the length of time necessary to provide our services and to comply with legal obligations or to protect our legal rights.

  1. Notice at Collection: Personal Information Sold or Shared to Third Parties in the Preceding 12 Months

We sell or share the following personal information with third-party partners such as advertising networks, social networks, data brokers, agencies, other advertisers, and our affiliates which may not share common branding so that we and/or our third-party partners can deliver targeted ads and other tailored communications to you: Personal Identifiers; Commercial Information; Internet or other Electronic Network Activity Information; and Inferences.

If you would like to opt-out of the sale or sharing of your personal information as described above using cookies, pixels, and tracking tools, you can click the “cookie” icon in the bottom left corner of each page of our Sites. To opt out of other ways in which we may sell or share your personal information, please submit an opt-out request via info@famousbrandsintl.com, or by calling us at 1-800-348-6311.

  1. Sources of Personal Information

We collect and obtain personal information from:

  • You. We collect personal information that you voluntarily provide to us, for example when you communicate with us via email or other channels, when you visit our Sites, including by submitting an application or inquiry about our franchise program; participate in our surveys; or when you otherwise voluntarily provide information to us.
  • Service Providers. We may use third-party service providers or other third-party organizations helping to support our mission that may collect, store, or process your personal information on our behalf, such as to complete your application or request (e.g., providing financing, or outsourcing one or more of the functions described above).
  • Affiliates. We may get information about you from other companies that are a part of the Famous Brands International, LLC family of brands.
  • Advertising and Marketing Partners. We work with companies that help us deliver, measure, and analyze the effectiveness of our ads. These companies collect information about you when you interact with ads on our platforms and on the websites where our ads are displayed.
  1. Sharing of Personal Information

We may use third-party service providers or other third-party organizations to gather personal information and provide services on our behalf. Specifically, we will share your personal information with the following categories of third parties:

  • Within the Famous Brands International, LLC family of brands, including with our affiliate companies;
  • Service providers who help us to provide the services that you request. For example, we may provide your financial information to a third party vendor that provides financing. We require third parties who are providing services on our behalf to limit their use of your information to the limited purpose for which it was shared, and to employ reasonable security to protect your information;
  • Third parties who may use your personal information for their own independent purposes in accordance with their own privacy policies. For example, we share personal information with agencies, advertisers, our affiliates and other third parties who provide products/services that may be of interest to you or who serve ads. We work with third-party advertising networks, social networks, data brokers, and other companies to serve ads when you visit our Sites. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, you can click the “cookie” icon in the bottom left corner of each page of our Sites. You can also visit our TCBY Cookie Disclosure Policy here and our Mrs. Fields Cookie Disclosure Policy here. Additionally, third-party advertisers may send advertisements or other marketing materials. If you would like more information about this practice and to know your choices about not having this information used by these companies, please send us an email to info@famousbrandsintl.com. The “California Privacy Rights” section, below, also has information about your choices for these practices.
  • Third party analytics companies that help us to monitor traffic on the Sites, learn how users are navigating our Sites, and help troubleshoot or improve the services we provide;
  • Law enforcement or legal authorities, in response to lawfully served process or subpoena. Occasionally we may be required by law enforcement or judicial authorities to provide personal information. We will disclose personal information upon receipt of a court order, subpoena, warrant, or other legal process to the extent necessary to meet legal, national security, public interest, or law enforcement obligations. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful;
  • Successor company or companies in the event that we cease operations (entirely or in part) for any reason. In the event that we enter into an agreement with another company for the purchase of some or all of our assets, or agree to merge with another company, we may share personal information with that company;
  1. Emails and Text Message Services

Emails. You can opt out of receiving our marketing emails. To stop receiving our marketing emails, you can follow the “unsubscribe” instructions in any marketing email message you get from us. Even if you opt out of getting marketing emails, we will still send you transactional messages. These include responses to your questions.

Text Messages. If you sign up, we may send automated text, SMS, and MMS messages from, on behalf of, and about the Famous Brands franchisee program to the phone number you provided (“Text Services”), including announcements, promotions, news, alerts, and administrative messages. Your consent is not required and is not a condition of any purchase. Message frequency may vary, and standard message and data rates may apply. You have the ability to opt out of our Text Services at any time and for any reason. You can opt out by texting or replying “STOP” or “QUIT” to any message you receive from us (a confirmation message will be sent). We may operate more than one program as part of the Text Services, and so you may need to opt out of each program. You can also text “HELP” for help. Data obtained from you in connection with the Text Services may include your mobile phone number with your mobile phone carrier’s name, your opt-in / opt-out status, and the date, time, and content of your and our messages (“Mobile Information”). For purposes of our franchisee Text Services, we and our service providers use and share your Mobile Information just to send text messages from and about the Famous Brands franchisee program. Your Mobile Information will not be sold or shared with third parties for their promotional or marketing purposes.

  1. Ads, Cookies, and Tracking Technology

We use cookies, pixels, tags, web beacons, and other tracking technology to collect information about Site users over time and across different websites when you use our Site. When you use one of our Sites, these tracking technologies may pass information from your computer or mobile device to us and to third party providers. For example, a cookie is a string of information that’s sent by a website and stored on your hard drive or temporarily in your computer’s memory. We use these tools for various purposes, including to recognize returning visitors, analyze the pages and portions of our Sites you click on or visit, identify which site you came from and which site you visit when you leave us, and to track, analyze, and target our advertising to you, including how you engage with our ads and our communications.

Click the “cookie” icon in the bottom left corner of each page of our Sites to view your settings and options for some of these technologies. You can visit our TCBY Cookie Disclosure Policy here, and our Mrs. Fields Cookie Disclosure Policy here for additional information and to view a cookie-by-cookie breakdown. You can also opt out of use of certain kinds of tracking tools on our Site or others for online behavioral advertising by visiting the DAA’s Consumer Choice page http://www.aboutads.info/choices/.

We use Google Analytics to evaluate the use of our Sites. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a website, what pages they visit when they do so, and what other websites they visited prior to visiting a website. To learn more about how Google Analytics collects personal information, review Google’s Privacy Policy and its opt-out tool at https://tools.google.com/dlpage/gaoptout.

  1. California Privacy Rights

We honor requests in accordance with and to the extent required by applicable laws, which may vary depending on where you live. California residents have the following rights, where provided under applicable state law, regarding your personal information (each of which are subject to various exceptions and limitations):

Right of Access. You have the right to know/access your personal information maintained by us. Upon receipt of a verifiable request to access personal information, we will disclose and deliver, free of charge, the personal information requested for the 12-month period preceding your request.

Right of Correction. You have the right to request that we correct inaccurate Personal Information collected from you, subject to certain exceptions allowed under applicable law. We will accept, review, and consider any documentation that you provide in connection with your right to correct, provided you make a good-faith effort to provide us with all relevant information available at the time of the request.

Right of Deletion. You have the right to request that we delete any personal information about you which we have collected from you. We will comply with your request to delete personal information unless certain exceptions apply.

Right to Opt-Out. You have the right to opt-out of the “sale” or “sharing” of your personal information (defined very broadly to include situations where we provide personal information to partners who provide advertising services to us) and the use of personal information in connection with the display of cross-context behavioral advertising or targeted advertising across third party websites. You can submit an opt-out request by clicking the “cookie” icon in the bottom left corner of each page of our Sites and toggling off the “Advertising” category of cookies. To opt out of other ways in which we may “sell” or “share” your personal information or use it for “targeted advertising” (as these terms are defined under applicable laws), then you will also need to email us at info@famousbrandsintl.com, or call us at 1-800-348-6311. We will act on your request within the timeframes set forth below. We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.

Right to Limit. You have the right to ask us to limit our use and disclosure of your sensitive personal information.

Right to Appeal. You have a right to appeal decisions concerning your ability to exercise your consumer rights.

Submission of Requests for Information. We have designated the following methods for consumers to submit requests (other than opt-outs, as noted above):

Verification of Identity – Access, Correction, or Deletion Requests. After you submit a request, we will promptly take steps to determine whether your request is a verifiable request. For verifiable requests, we will verify that you are who you say you are by having you provide certain information, which may vary depending on the type of request. For requests for access, correction, or deletion, we will first acknowledge receipt of your request within 10 business days of receipt of your request. We provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request under certain circumstances. If we expect your request is going to take us longer than normal to fulfill, we will let you know. For requests to stop the sale or sharing of your personal information, we will comply no later than 15 business days after receipt of your request. As noted below, we do not knowingly collect information from or about children, including children aged 13 and under. We do not sell or share information of minors under 16 years of age.

Authorized Agent. You may have the right to designate an authorized agent to submit certain requests on your behalf. If you use an authorized agent to submit such a request, we will require that you:

  • Provide the authorized agent written permission to act on your behalf; or
  • Verify your own identity with us before we can honor the request.

No Discrimination. We will not discriminate against you for exercising any of the rights described herein.

Notice at Collection Disclosure. For our notice at collection, see Sections 1-4 of this Policy.

Notice of Financial Incentive. From time to time, we may offer financial incentives in connection with the collection or use of personal information. The material terms of the financial incentive will generally be presented to you at the time you sign up. You may withdraw from any financial incentive at any time by emailing us at info@famousbrandsintl.com.

California “Shine the Light.” California’s “Shine The Light” law permits California residents to annually request and obtain information free of charge about what personal information is disclosed to third parties for direct marketing purposes in the preceding calendar year. For information, please contact us at info@famousbrandsintl.com.

  1. Third Party Websites

Our Sites may contain links to other websites provided by third parties. Please be aware that we do not control these third-party websites or any of the content contained on those websites. Once you have left our Sites, we cannot be responsible for the privacy practices of such other websites. We encourage you to exercise caution and to read the privacy policy for the website you visit. The inclusion of hyperlinks to third party websites on our Sites in no way constitutes an endorsement by us of such websites’ content, actions or policies.

  1. Security

We are committed to maintaining your confidence and trust, and takes steps to help protect the personal information you provide to us. However, no transmission or electronic storage of information is guaranteed to be secure. We therefore urge you to always use caution when transmitting information over the Internet.

  1. Children

The Sites are not intended or directed toward children under 18 years of age, nor do we knowingly collect information from children under 18. If you are under 18, please do not use the Sites or submit any personal information to us. If we discover that we have collected personal information from a child under 18, we will take appropriate steps to remove or disable that personal information from our systems. If you believe that we have inadvertently collected personal information from your child under 18 years of age, please contact us at info@famousbrandsintl.com.

  1. Data Controller, Data Protection Officer

We are responsible for your privacy protection and is the official service provider. If you have questions regarding our website, the following information, or if you would like to contact our privacy protection representative, please contact us at info@famousbrandsintl.com. Our Data Protection Officer is Dawn Capobianco and can be reached at this email info@famousbrandsintl.com or by physical mail at Famous Brands, LLC, Attention: Privacy, 430 Park Avenue, Floor 16, New York, NY 10022.

  1. Changes and Updates

We may revise this Privacy Policy from time to time. We will post any material changes on this page and update the date at the top, so please check back periodically. Your continued use of the Sites after changes have been posted will constitute your acceptance of this Privacy Policy and any changes, unless otherwise required by applicable law.

  1. International Visitors

We store and process your data in the United States, and we direct our services to residents of the United States. If you are a visitor to this Site and prefer not to have your personal information transferred to the United States, or one of its territories, do not use this Site. Otherwise, by using this Site or providing any information, you consent to the transfer of personal information to the United States and other destinations outside your home country.

Contact Us
If you have any questions, concerns, or suggestions regarding this Privacy Policy, or to update any information you have provided us, please send us an email at info@famousbrandsintl.com